You email us your sale link. Within one business day, we hand you a polished, ready-to-send email that tours the whole auction — spotlighting your anchor lots and pointing bidders straight to the deals. You just hit send. And you pay per email — not per month.
The default HiBid blast is a wall of thumbnails — same template, no story, no urgency. Your buyers skim it and move on. Meanwhile you keep paying for HiBid ad placement to reach the same people you already own. That math gets old fast.
What your buyers ignore
What gets opened and clicked
I'm not a big name in the auction world, and I'm not going to pretend to be. I help run a high-volume auction house in Indianapolis — five-plus timed sales a week — and I built this because we needed it ourselves. HiBid's emails weren't pulling their weight, so I made something that did.
So don't take my word for any of it. Send me a link to one of your sales and I'll send you back a finished email — free, no card, no catch. If it's not better than what you're sending now, you've lost nothing. The work speaks for itself.
These are full emails in the BidderReach style — the structure, the framing, the finish. Estate, returns, restaurant equipment, vehicles, farm and construction — if it closes on HiBid, it gets the same treatment. Yours is hand-crafted from your live catalog with your actual lots, your logo, and your colors, delivered within one business day.
The Whitfield estate took us three days to catalog, and it earned every hour. Two hundred lots — furniture that hasn't left the house since the sixties, a tool collection that was clearly loved, and a jewelry box worth slowing down for. Here's where we'd start.
The centerpiece. Solid quartersawn oak, original hardware, the kind of piece that anchors a room for another sixty years.
Appraised, vintage setting. Already drawing watchers, and the close is still days out.
Opens low with no bids yet. Complete five-tool set — these tend not to last past the first wave of serious bidders.
Six clocks, one lot, quietly listed near the back of the catalog. Collectors will find it eventually. You're finding it now.
This week's load came off the truck heavy on tools and small appliances — the categories you've been asking about. A few retail anchors worth knowing before the first wave closes.
Retail $1,099 · New, light frame scuff from shipping. Generators move fast in any season — this one opens at a fraction of that number.
Retail $899 · Customer return, tested, powers on, screen clean.
New in box, two batteries. Sitting mid-catalog where the casual scrollers quit. The resellers know — now you do too.
The mystery lot of the week. Opens low, and pallet lots reward the bidder who shows up.
A full-service kitchen, closed after eleven years, and everything must move — front of house to walk-in. If you run a kitchen or supply ones that do, this is the kind of catalog you mark on the calendar. Loading dock on site, rigging available for the heavy pieces.
New $14,000+ · The workhorse of this kitchen, serviced on schedule. Dealers will be on this one — operators should be too.
Heavy commercial duty, clean burners, working pilots. The piece every startup kitchen budgets around.
Complete with compressor, panels in good shape. Rigging available — bring your hauler, not your worries.
Sitting mid-catalog behind the big iron, no bids yet. Somebody's prep line is about to get an upgrade for short money.
Pans, hotel pans, utensils — the whole back wall in one lot. Opens low, and outfitting a kitchen piecemeal costs triple.
Thirty-one units crossing the block this week — off-lease, municipal fleet, and a few dealer trades worth a second look. Clean titles in hand, run-and-drive noted where it applies. If you buy to resell or buy to drive, here's where we'd start the walk-around.
One-owner fleet truck, service records, runs and drives. The kind of work truck that never sits long once bidders see the miles.
Ex-municipal, well maintained, fresh inspection. Contractors and churches both chase these — expect company on it.
Listed plain, opens low, no bids yet. Mechanic's special or a commuter for short money — the buyer who reads past the odometer wins this one.
Tandem axle, good deck, lights work. Always a sleeper — everybody needs one, nobody marks it on the calendar.
A working farm winding down after three generations, with a contractor's overflow rolled into the same sale. Iron that was bought to work and maintained like it. Bring a trailer that can handle weight — the big pieces won't fit behind a half-ton.
Low hours for the year, loader included, runs strong. The anchor of any farm sale — and the lot the neighbors all show up to watch.
Auxiliary hydraulics, fresh tracks, ready to work Monday. Contractors and hobby farms both bid these hard.
Sitting in the back of the catalog with the small iron. No bids yet — somebody's getting a season's worth of work for short money.
The whole back wall of the shop in graded lots. Opens low, and there's always one buyer who knows exactly what's buried in there.
Sample companies and lots shown for illustration. Your email is built from your real catalog.
Send your HiBid sale link below and we'll build your first full email — free, no card. After that it's a flat $149 an email, no subscription. Back in your inbox within one business day.
Email us your sale link, your logo and brand colors, and a note on anything you want pushed. Takes two minutes.
We tour your whole sale, spotlight your anchor lots, flag the sleeper deals, and frame the lots with real momentum — branded to you, ready to send.
Your finished HTML email lands in your inbox within one business day. Drop it into Constant Contact, Mailchimp — whatever you already send from — and hit send.
We identify your highest-value and highest-interest lots and frame them as the reasons to show up — the way a great auctioneer works a room.
We surface lots with low competition and high potential, turning "no bids yet" into a sense of opportunity that drives early action.
Logo, colors, voice. Every email looks like it came from you — not from a platform template every bidder has seen a thousand times.
Every sale gets a real tour written from your actual catalog — retail anchors where they exist, story where it counts, never a mail-merge.
Running five sales a week? Send five links. Each finished email is back in your inbox within one business day, ready to send.
Export the HTML and send from any platform. Your list, your emails, your buyers — no lock-in, no rented audience.
You pay per sale — same as everything else in your world. No monthly bill, no contract, nothing on autopay. Your first email is free, and after that you order one whenever you've got a sale worth selling.
Your first email is free — no card required, no card on file after that either. You're invoiced per email, you pay when you're happy. Need it same-day? Rush is +$50. Founding rates are locked for life — once the first 25 houses are in, these prices go up.
Fill this out and your first finished email — built from your real catalog, in your brand — is back within one business day. If it's not better than what you're sending now, you've lost nothing. If it is, the next one's $149 — one email at a time, whenever you've got a sale worth selling.